“Made in Cameroon” is not a slogan.
It is a business model! To validate this vision, branding must be real. Problems faced by national brands need urgent attention to offset institutional challenges of desperate local entrepreneurs. Part of the solution resides in appropriate ecosystems to guarantee quantitative and qualitative output in goods and services through industrial value chains. How we promote local brands matters! ACC works to make “Made in Cameroon” reality and not fiction!
Mary Concilia Anchang
ACC News 12/10/20